The 6 most important trends of 2023 from finance experts

The obvious starting point is to know exactly what’s in the treasury. What funding equity, loans, or otherwise is available to you? And how long does it need to last?

Then, how much revenue do you consistently bring in, and is this likely to change? You’ll likely struggle more than usual to sign new clients during this period. And so will your clients. If they’re short on cash themselves, this decreases the chances of upsells and repeat business, and increases the likelihood of churn.

You must have an acute understanding of the situation for your industry and your clients to know what’s available today and what’s likely to be left in the future.

Existing or incoming cash flow

• What funding do you have in the bank, and how long will this last at your current burn rate?
• How difficult will it be to raise or borrow new funds if necessary?
• How is your business impacted by raising inflation or higher interest rates?
• What kinds of customers and industries do you serve, and will they be heavily impacted by a crisis?