CONAGRA BRANDS IMPROVE EFFICIENCY TO SPEED GLOBAL PRODUCT DELIVERY

CHALLENGE

Conagra Brands has a rich heritage of making great food that spans over 100 years; however, a recent slew of new competitors, an explosion of nontraditional retail outlets, and significant technological advancements in the industry made it imperative to transform how it does business. Innovating food products demands a highly cross-functional and collaborative product development process. Conagra needed a solution that would enable PMs across the global organization to efficiently guide product development projects through an intense commercialization process and deliver innovations to market that are on-trend and in demand.

SOLUTION

Planview’s Product Portfolio Management solution gave Conagra the tool it needed to connect and engage its workforce across the entire global enterprise, gain real-time visibility throughout the commercialization process, prioritize work, focus resources, and improve efficiency to deliver greater business impact in one highly adaptable, intuitive system.

About Conagra Brands

While you may not be familiar with the name Conagra, you certainly are familiar with its brands. Their products can be found at retailers in Canada and Mexico, and in over 97% of the households in America and include favorites such as Bird’s Eye®, Duncan Hines®, Healthy Choice®,Marie Callendar’s®, Slim Jim®, and Orville Redenbacher® – to name a few. Headquartered in Chicago, IL, Conagra Brands operates more than 40 offices and facilities throughout the US and international locations in Canada, China, Mexico, and the Philippines.

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