The State of Data Security: The Human Impact of Cybercrime

This is a story about data and what we stand to lose when it’s threatened. It’s also a story about people: the people that need data to do their jobs, the criminals who threaten it, and the people who protect it.

In this inaugural Rubrik Zero Labs report, commissioned by Rubrik and conducted by Wakefield Research, we also explore the human impact of securing data through the eyes of the people who do it every day.

Rubrik Zero Labs is on a mission to deliver actionable, vendor-agnostic insights to reduce data security risks. We advance zero trust data security outcomes based on real-world cyber threat assessments and cyber resiliency best practices. Our work focuses on three core pillars:

• Operationalize Evil Finding Create proactive, actionable decision points from datadriven observations and trend analysis.
• Reduce Risk Work to reduce and limit threat options through research, public advocacy, partnership efforts, and technical changes to core data security technologies or tradecraft.
• Improve Our Community Act as a trusted advisor in the data security space through detailed research on security topics, models, and external publications.