Going global, thinking local

The SaaS market is changing. Giant funding rounds and record breaking valuations are going to be harder to come by. And even when you do secure cash in the bank – the pressure is on to make sure you use it wisely. Now more than ever, SaaS leaders need to think strategically about which growth levers to pull. Where before this might have been a decision based on how rapidly the business could grow, it’s now one that needs to be based on efficient growth that doesn’t expose the business to unnecessary risks.