Why Your Customers Aren't Coming Back—And How To Change That

As a retailer, you likely understand that there are two types of shoppers in this world: Casual customers and loyal clients. Customers show up to your store, make a one-time purchase, and may never return to your store again. A client, on the other hand, is someone your sales associates have a personal relationship with because they interact with them often. Rather than coming in and making casual, one-time purchases, clients come back to your store often, usually for high-end purchases—this is especially true in industries like jewelry, fashion, furniture, and music.

So how do you turn your customers into clients? Creating a personalized experience for your buyers is what will convert casual shoppers into loyal clients. Whether you’re looking to build your clientele at a physical store, have an online shopping experience you’d love to drive repeat visitors to, or a little of both, clienteling is your answer. Clienteling is a proven way to build customer loyalty, increase sales, and offer a personalized shopping experience for each of your clients. In this ebook, we’ll go over everything you need to know about clienteling, its benefits, and how to make it happen at your retail store.